Subsidiaries
Different Media & Marketing Company
Different Media Development Company
Different is a closed joint-stock company, an independent, for-profit creative entity affiliated with White Room Holding Group, which was established in 2017 as a legally independent corporate entity. The company specializes in providing integrated solutions in the fields of media production, content creation, advertising, publicity, and digital marketing.
Different operates according to an advanced creative and scientific methodology, and continuously strives to deliver high-quality, professional media content that strengthens the presence of brands and legal entities, and supports strategic communication at both local and international levels.
Slogan
We Create Impact and Shape the Future of Modern Media in Syria
Vision
To become the leading media company in producing high-quality, impactful media content, and the first strategic partner in enhancing brand positioning and building media identity—serving as a turning point in the Syrian media landscape and a trusted reference regionally and internationally.
Mission Statement
To deliver innovative and integrated media and marketing solutions that combine creativity with professionalism, strengthen our clients’ presence, empower their media identities, and create a positive and sustainable impact on Syrian society and at the international level.
Mandate
Different Media Company is committed to delivering distinctive, professional media content through the production of high-quality documentary films and programs, the execution of marketing, advertising, and promotional campaigns, and the management of media and promotional events. This is achieved through a creative and scientific approach that supports the objectives of White Room Holding Group, strengthens its strategic partnerships, and contributes to building and showcasing Syrian national identity locally and globally.
Corporate Values of Different Media Development Company
1. Creativity and Innovation
Continuous commitment to innovation and renewal across all media products and services, with a focus on delivering unique and distinctive media content.
2. Quality and Professionalism
Providing media products characterized by high quality and professional excellence in line with global standards, and striving to obtain international accreditations and certifications in the media field.
3. Responsibility and Credibility
Full commitment to media and ethical responsibility, ensuring accuracy, credibility, and integrity in the dissemination of news and information.
4. Flexibility and Independence
Maintaining independent editorial and operational decision-making, with the ability to adapt and respond swiftly to changes in the media market and operating conditions.
5. Transparency and Governance
Adopting clear and transparent administrative and financial systems, and applying sound governance standards that protect shareholders’ rights and enhance their confidence.
6. Cooperation and Integration
Working in a unified team spirit and integrating with the subsidiaries of White Room Holding Group to achieve shared objectives and sustainable group growth.
7. Media Leadership
Aspiring to be among the leading companies in media development in Syria and the region by creating successful, scalable, and exportable media models.
8. Social Value
Ensuring that every media project or production delivers a clear and sustainable positive impact on society, and promoting social and cultural awareness through the content produced.
9. Respect and Diversity
Embracing an institutional culture based on respect for diversity of thought and culture among team members and partners, while adhering to authentic Islamic ethical values.
10. Sustainability and Continuous Development
Adopting policies and plans that ensure the sustainability of media activities and continuously developing human capital through ongoing training and qualification programs.
Core Activities
Different provides integrated creative services, including:
1. Film, Television, and Audio Production
Producing high-quality visual and audio content, including documentaries, advertisements, and specialized programs.
2. Media Publishing and Development
Delivering media publishing services, professional content development, and digital platform management.
3. Digital and Traditional Marketing
Designing and executing integrated marketing strategies and campaigns that ensure effective reach to target audiences and achieve marketing objectives.
4. Marketing and Media Event Management
Organizing and managing conferences, exhibitions, and promotional and media forums to strengthen client positioning and build effective market partnerships.
5. Advertising, Promotion, and Publicity
Designing and implementing innovative advertising and promotional campaigns that ensure a distinctive and impactful brand presence.
Strategic Tracks for Phase One (2025–2027)
1. Group Subsidiaries Services Track
Providing integrated and customized media and marketing solutions to meet the full needs of the group’s subsidiary companies, including content production, marketing, media promotion, and advertising campaign management.
2. Personal Media Identity Development Track
Building and developing comprehensive media identities for influential legal entities and figures in economic, social, and political fields through tailored services that ensure a professional, effective, and sustainable presence.
3. Premium Documentary Production Track
Producing high-level, professional documentary films that highlight important social, national, and economic issues and contribute to cultural and social awareness.
4. National Branding Track
Contributing to the creation of at least one national brand with a clear and impactful identity, aimed at strengthening Syrian national identity and showcasing it locally and globally.
5. Strategic Partners Media Track
Providing specialized media services tailored to the group’s strategic partners to strengthen institutional relations and communication, and to highlight partnerships and alliances across various media platforms.
Through these activities and strategic tracks, Different Media Development Company seeks to position itself as a strategic partner in content creation, digital marketing, and media, while strengthening the institutional standing of White Room Holding Group and its partners locally, regionally, and internationally.
A Vision That Creates Sustainable Impact
